Ramit Sethi, personal finance blogger turned entrepreneur mentor to thousands upon thousands of people, recently released an awesome video about writing an engagement email for a marketing campaign.
I don’t need every single part of every single email to be perfect. All I need to do is get them to read to the next line.
Key insights from this video:
- The copy comes from living your life. Go outside. Make some friends.
- Keep a list of your stories. You know, from when you’re outside. Or with your friends.
- Start writing even if you don’t know what your conclusion is.
- When you get stuck, ask for help.
- Three levels of copywriting skill: Is it good or bad? Why is it good or bad? How do I make it good?
I don’t know if I’m ever going to be writing mass emails for marketing campaigns, but, honestly, does that matter? Although the video seems to be about email, it’s really about communication. It’s about connecting to an audience, even when you might not know exactly who they are. It’s about being relatable and building a connection without dialogue.
This stuff applies to life.
Blogging. Preaching. Public speaking. Class presentations. Photography. Sales. Reporting. Year end reviews. Negotiations. And the list goes on.
We are always telling stories. We are always communicating to people that we don’t know fully. This video, whether Ramit knew it or not, gives solid guidelines in how to communicate to build a connection, in any medium.